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“We are witnessing the first high season since the beginning of the pandemic”
“We are witnessing the first high season since the beginning of the pandemic”
On World Tourism Day, we analyzed the current status of this unrivaled region of southern Catalonia, and look to the future from Europe’s Best Golf Venue.
The travel restrictions introduced in response to the COVID-19 pandemic are slowly starting to let up, allowing tourism to come back to life at a growing number of destinations. According to the analysis by the World Tourism Organization (UNWTO), 53% of destinations in the world have already relaxed restrictions imposed on international tourism in response to COVID-19. Tourism for Costa Daurada represents a key sector for development of the area. On World Tourism Day, we analyzed the current status of this unrivaled region of southern Catalonia, and look to the future from Europe’s Best Golf Venue.    

 “Although business hasn’t totally ceased, except for the first few weeks of the pandemic, the impact has been very important, not only on us but on the entire golf-related industry in one way or another. That said, we’re beginning to see recovery, and a lot of it”, explains Agustín García, Chief Business Officer at INFINITUM. “During this September and October, we are seeing the first season that would qualify as high since the start of the pandemic. The volume of visitors has increased by 600% for these months compared to 2020. We are fully confident that, in the short and mid-term, we will see a slow but steady social and economic recovery, which will take us to new heights in quality and service levels.” he adds. 

According to the Patronat de Turisme de la Diputació de Tarragona [Tourism Board of the Tarragona district], this summer a third of the visitors received by the Costa Daurada have come for the first time. “We’ve detected increased interest in local golf tourism and, internationally, in the south of France. These have become key markets for us, since they visit the Costa Daurada with the support of INFINITUM, which gives us the opportunity to demonstrate the enormous possibilities of the area, beyond sun and sand”, adds Mariluz Pujol, Chief Corporate Officer at INFINITUM. She explains that, “At INFINITUM, we’re proud of all that the region has to offer, from the stunning culture that a capital such as Tarragona offers, to enological visits to innovative wineries or gastronomic experiences in the Delta del Ebro, unique in all southern Europe. This is why we include a wide range of experiences like these in our catalog of products.”   

The reasons a tourist chooses Costa Daurada as their vacation destination are detailed in this same study. These reasons stand out among them: the beach, the peace of its towns and cities, and the area’s gastronomy. Regarding this, Agustín García explains that Infinitum aspires to “position golf among these reasons. It is very important for us to be present in the Europeans markets with greater purchasing power and this, in turn, will have a positive bearing on the average spending visitors do in the area. It shows this kind of evolution creates synergies that produce an evident improvement in the quality of all the area’s products and services.”

One advantage of golf tourism is its effect on reducing seasonality, as well as higher average spending per visitor, compared to those who choose their vacation destination for reasons other than golf.

With regard to INIFINITUM’s collaboration to improve quality on the Costa Daurada, Mariluz Pujol explains that “On one hand, INFINITUM is in a prime location. Its proximity to the city of Tarragona, with all it has to offer throughout the year, direct access to the Mediterranean, the setting as a gastronomic destination and, last but not least, the natural environment both in and outside the resort, La Sequia Major, a protected nature reserve, the greatest example. 

“And, on the other hand, the facilities that make up INFINITUM today. There are 3 golf courses, as a whole recognized as the best golf venue in Europe, a beach club that, because of its location, facilities and service, provides incomparable amenities on the Mediterranean, and our gastronomic amenities with 5 unique spaces, each offering its own amenities. All of this with first-class service, which aims to become a benchmark, not only for the golf sector, but also the tourism and residential sector.”
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